Zaevon Prince Essays - United States Navy, Advertising, Marketing

Zaevon Prince Professor Dr. I. Ayafor English 102:003 18 March 2016 Rhetorical Analysis (Toulmin Analysis) The advertisement presents a wide-ranging and precise purpose, and that is to tell a stor y in order to grant the reader the broad idea of The United States Navy. Advertisements usually are designed for one reason, and that is to get the reader interested, hopeful, and even excited about the product or the organization. In this case of joining the Navy, it targeted those who hope to inspire, promote welfare to all people, and to be proud of their accomplishments. It used the story in this scenario of Dr. Grossman and how all of his accompl ishments have been due to the efforts the U.S. bestowed in him. The inclusive tenacity of this advertisement is to encourage those who are driven, have a passion, and want to find a career relatively rewarding, to join the United States Navy because all of those outlooks will be a product of what the U.S. Navy program can deliver. The author wants the r eader to believe that The U.S. N avy can supply jobs that can be rewarding , it also gives an inclusive idea about the person one could be after they finish the program. The claim in this advertisement is stated at the very end, it can be argued that it is implied in the beginning when it says that, "Sense of Community", and in subscript it says, "United States Navy 1990-1991". It gives the reader an idea that the paragraph is an indication of Dr. Grossman's experience but it does not acknowledge it until it is stated at the end. It is stated in the advertisement that because one is a product of the Navy, they are able to live out their dreams and to be the most prominent person in their field. It is not necessarily propaganda either, it does not imply that, "The Navy wants you" it gives a choice based on what the person reading it took from Dr. Grossman's story. The author wants the reader to believe that those who are driven, have a passion and seek a rewarding career should join the Navy because it states that, "It came from an organization that emphasizes respect for people and commitment larger than one's self: The United States Navy". This supports the claim because it is initiating a specific organization , can give and imply all of the things that Dr. Grossman is, and his career path. For example, when Dr. Grossman's story says that he, "is proud of his multidiscipline approach to dentistry". This is another claim that the United States Navy made him a disciplined man, and that his is also proud of his craft, which in this case is dentistry. All of these things are evidence that the United States Navy molded Dr. Grossman into what he takes pride in, how discipline he is, and the man he hopes to because of his experience. The author believes that by telling the story of Dr. Grossman, and stating that he is a man of pride, discipline and finds his career rewarding, that the person who is reading this article will take part in The United States Navy. These values are stated all throughout the advertisement, and it reaches the level of pulling the reader in using pathos, which is to make the reader feel that they can experience pride, discipline and a rewarding career . This warrants the integrity of the advertisement because it allows myself - the reader, to accept this to be true because it is based on what someone else experienced and because it happened to them, it could potentially affect me, if I were to join the Navy. It is truly convincing because of the level of detail the advertisement went into to encourage one that all of those rewards and promises are based on the integrity of the Navy. In this case anyone who reads it would not be able to determine that this is true, if it were no t based on an honest review from Dr. Grossman. The advertisement is not targeted at a specific group and or an origin of people. It is